Home Services

AI Marketing for Home Services

Your calendar is the scoreboard. If it's not full, you're not growing. The problem isn't that homeowners don't need you — it's that they can't find you. Or they do, but by the time you call back, they've already booked someone else.

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The Problem

Why Home Services Businesses Struggle

Lead quality is collapsing

You're competing with 100+ contractors for the same search terms. Google Ads cost $115+ per lead. Even "cheap" leads from marketplaces are tire-kickers.

You're always in response mode

When you do get calls, you're scrambling to follow up and close — while actual work falls behind. No time to build a brand, no time to build trust.

You're invisible between jobs

One month you're busy, the next month crickets. There's no system keeping homeowners thinking about you when they're not actively searching.

Your past customers forget you

The homeowner you did a great job for 18 months ago needs your service again but calls someone new because you never stayed in touch.

How Wordcraft Solves It

Your AI Marketing Department

Lead Discovery

We find homeowners actively looking for your service in your area — high-intent prospects before they know you exist, qualified by location, service type, and budget signals.

Localized Content Creation

We create hyper-local content for your specific service area. Blog posts, social content, email sequences — mentioning your city, neighborhood, and specialties. Ranks for local searches and builds trust.

Automated Follow-Up

Every lead gets a systematic follow-up sequence. You set it once; it runs forever. If they don't respond in 3 days, they get reminded. Booking = preparation tips to build confidence.

CRM + Reputation

Every customer, estimate, and job lives in one place. Automatically ask happy customers for Google reviews — the #1 ranking factor for local searches.

What to Expect

Results You Can Count On

Pricing

Simple, Honest Pricing

$29/mo
7-day free trial · No credit card required · Cancel anytime
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Need leads? Add packages from $19/mo (~10–15 qualified leads/month). See all options →

Questions

Frequently Asked

Lead flow starts immediately. Organic search ranking takes 6–8 weeks but builds every month. Most home service clients see their calendar fill within 60 days.
Yes. We have specialization templates for every major home service. Pricing is the same regardless of trade.
Even solo operators see ROI. One extra job per month pays for Wordcraft three times over. Most users do 20+ jobs/month.
Absolutely. Wordcraft fills the gaps — organic search, email nurturing, reputation — that paid ads alone don't cover.
That's the whole point. You set it up once (takes ~30 minutes), then it runs automatically. You focus on jobs; Wordcraft focuses on leads.

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